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Animating Ashington

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  • Animating Ashington

Services

  • Fire & Light
  • Parades & Carnivals
  • Marches & Processions

Location

  • England

Client

Northumberland Council

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A ten event cultural regeneration programme bringing colour, light, animation and community togetherness to Ashington. As part of a wider Regenerating Ashington Programme to grow, renew and connect the town.

In the grey November of 2024, something extraordinary stirred in the former mining town of Ashington, Northumberland. What began as a modest £390,000 cultural investment within a £30 million regeneration programme became a masterclass in the transformative power of arts-led community development, delivering economic returns of 1:2.31 while fundamentally reshaping a community's relationship with itself.

The Brief:
• Deliver 10 large-scale events in 10 months
• Engage 10,000 residents and visitors
• Bring colour and positive energy to Station Road, Ashington
• Work with local shopkeepers to drive footfall
• Promote community cohesion and civic pride, raising awareness of the Ashington town centre regeneration

The Outcome:

  • Star
    10
    flagship events with a further 19 community engagement opportunities
    Star
  • Cross
    30,000
    people engaged
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  • Star
    2
    Local trainees now pursuing careers in the arts
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  • Heart
    100's
    of volunteers supported
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A crowd of people walking in a procession through a park all carrying fire torches

Pride of Ashington, Mark Savage

The programme

For each Animating Ashington event we produced a video, watch below:

Toy Procession - A festive walkabout procession which featured a live six-piece band and a troop of mini dancing toy soldiers from the Gladwin ballet and stage school, which led the Town Centre's lantern parade to the Christmas Tree Lights celebrations and the big switch-on.

The Toy Procession was originally commissioned by Manchester Markets and Manchester BID 

Watch the video here

Light Night  

We kick started the New Year with two nights of pop up interactive drumming and movement spectaculars. We joining forces with international street performers Spark! to bring dynamic lighting, choreography and eye catching special effects right to the front doors of Ashington.

Watch the video here

Pride of Ashington Torch Lit Procession & Feast of Fire

A torch lit procession celebrating Ashington's everyday heroes, followed by a Fire Garden full of beautiful blazing fire sculptures, music and performance.

Watch the video here

Seeding the Future Week  

Renowned Land Artist James Brunt and friends held workshops with local young people and older community members to participate in the creation of a site-responsive piece of land art. 

Watch the video here

One Amazing Day

Ashington Town Centre came alive with creativity for One Amazing Day. A carnival of music, street performance, arts and crafts.

Watch the video here

Art-Works

A series of community-inspired artworks which brought colour to the town centre.

Powering the Future Parade  

A Powering the Future Parade featuring a full-size replica of Stephenson’s Rocket, celebrating the opening of the Northumberland Line,  bringing passenger trains back into service between Ashington and Newcastle for the first time in 60 years. A celebration of transport, connectivity and renewable energy. 

Watch the video here

Credits

Animating Ashington is a cultural regeneration programme funded by UKSPF and NECA, delivered by Walk the Plank on behalf of Northumberland County Council, as part of a wider programme of town centre regeneration which includes the construction of a new cinema, train station and the opening of a new train service connecting Ashington to Newcastle.

Funded by

  • Text reads Funded by UK Government
  • Text reads North East Combined Authority

In partnership with

  • Text reads Northumberland County Council
  • Text reads Ashington Town Council

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Charity No. 1046077
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